Earlier this year the LA Galaxy approached us about doing a commercial for a cross-promotion they were doing with TirePros, one of the largest networks of indented tire retailers in the US. The goal was to create a 30s commercial that would be broadcast during on of the Galaxy’s home games, featuring a player’s endorsement of TirePros.
After writing the spot and planning out the shoot, we spent a couple days at the StubHub Center and a TirePros store shooting with one of the Galaxy’s players, Gyasi Zardes, who was extremely nice and great to work with. The crew was wonderful, and the shoot went very well.
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The final spot airs today at 5pm during the game between the LA Galaxy and Chivas USA. Watch for it while you’re watching the game!
Gyasi Zardes’s Twitter: